Privacy policy

Last updated: 9 March 2025

This Privacy Policy explains how Lake Como Fishing (“we”, “us”, “our”) collects, uses, stores, and protects your personal information when you visit our website, make an enquiry, book one of our fishing experiences, or communicate with us.

We are committed to protecting your privacy and handling your personal information responsibly in accordance with applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the EU General Data Protection Regulation (EU GDPR) where applicable.

Collecting Personal Information

When you visit our website or book an experience with us, we may collect certain personal information necessary to provide our services, communicate with you, process bookings, maintain records, and improve our website and services.

Personal information means any information that can identify you directly or indirectly.

Website and Device Information

When you visit our website, we may automatically collect certain technical information about your device and your interaction with our website.

Examples of information collected may include:

IP address;
Browser type and version;
Device type;
Time zone;
Cookies and similar technologies;
Pages visited;
Links clicked;
Search terms used;
How you interact with our website.

Purpose of collection:

We use this information to:

Ensure our website operates correctly;
Improve website performance and user experience;
Understand how visitors use our website;
Monitor website security and prevent fraudulent activity.

Source of collection:

This information is collected automatically through cookies, analytics tools, log files, pixels, and similar technologies.

Sharing:

This information may be processed by trusted service providers that support our website operations, analytics, hosting, and security.

Booking and Customer Information

When you make an enquiry or book a fishing experience with us, we may collect personal information including:

Full name;
Email address;
Telephone number;
Address where required;
Booking details;
Number of guests;
Payment information where applicable;
Any information you voluntarily provide regarding your requirements or preferences.

Purpose of collection:

We use this information to:

Manage and confirm your booking;
Provide our fishing experience;
Contact you regarding your reservation;
Process payments;
Provide invoices or receipts;
Communicate important information regarding your trip;
Ensure safety and operational requirements are met;
Respond to customer enquiries.

Source of collection:

Information is collected directly from you when you contact us, complete a booking, communicate with us, or participate in one of our experiences.

Customer Support Information

If you contact us for support or information, we may collect details such as:

Your name;
Contact information;
Details of your enquiry;
Any information necessary to resolve your request.

This information is used only to provide customer support and improve our service.

Photography and Video

As part of providing our fishing experiences, we may occasionally take photographs and videos of guests during trips.

Photographs and videos where individuals can be identified are considered personal data under applicable data protection laws.

By booking a fishing experience with Lake Como Fishing, you acknowledge and agree that photographs and videos may be taken during your experience and may be used by us for:

Marketing and promotional purposes;
Publication on our website;
Social media channels;
Advertising materials;
News articles, blogs, and editorial content;
Demonstrating our experiences to future customers.

Where legally required, our processing of photographs and videos will be based on consent or another lawful basis permitted under UK GDPR or EU GDPR.

If you do not wish to appear in photographs or videos, you must notify us in writing before your trip or inform your guide at the beginning of your experience. We will make reasonable efforts to respect your request.

If you have previously agreed to the use of your image, you may withdraw your consent at any time by contacting us in writing. We will stop using your images in future promotional materials where reasonably practicable; however, we cannot guarantee removal of images already published, printed, distributed, or shared online before your request.

Sharing Personal Information

We only share personal information where necessary to provide our services, comply with legal obligations, or operate our business.

Your information may be shared with trusted third parties including:

Website hosting providers;
Booking and payment providers;
Email communication providers;
Analytics providers;
Professional advisers where required.

We may also disclose personal information where necessary to:

Comply with applicable laws and regulations;
Respond to lawful requests from authorities;
Protect our rights, property, or safety;
Prevent fraud or misuse of our services.

We do not sell, rent, or trade your personal information.

Cookies are small files stored on your device when you visit our website.

We use cookies to:

Allow our website to function correctly;
Remember user preferences;
Analyse website traffic;
Improve website performance;
Understand how visitors interact with our website.

Cookies may be provided by us or by trusted third-party services such as analytics providers.

You can control or delete cookies through your browser settings. Please note that disabling cookies may affect certain website functionality.

Behavioural Advertising and Analytics

We may use analytics services to understand website usage and improve our services.

For example, we may use Google Analytics to understand visitor behaviour.

Google’s privacy information can be found here:

https://policies.google.com/privacy

You may opt out of Google Analytics through:

https://tools.google.com/dlpage/gaoptout

Where advertising technologies are used, they may collect information about website activity through cookies or similar technologies. You may manage your advertising preferences through your browser settings or relevant advertising platform controls.

Lawful Basis for Processing Personal Information

Under UK GDPR and EU GDPR, we process personal information based on one or more of the following lawful grounds:

Performance of a contract: where processing is necessary to provide your booked experience;
Legitimate interests: where processing helps us operate and improve our business while respecting your rights;
Legal obligations: where we must retain or disclose information by law;
Consent: where you have provided permission, such as certain marketing communications or photography uses.

Retention of Personal Information

We retain personal information only for as long as necessary for the purposes it was collected, including legal, accounting, insurance, and business record requirements.

You may request deletion of your personal information where applicable, subject to any legal obligations requiring us to retain certain records.

Your Rights

Under UK GDPR and EU GDPR, you have rights including:

The right to access the personal information we hold about you;
The right to request correction of inaccurate information;
The right to request deletion of your information;
The right to restrict or object to certain processing;
The right to withdraw consent where processing is based on consent;
The right to request portability of your information where applicable.

To exercise these rights, please contact us using the details below.

International Data Transfers

Some service providers we use may process personal information outside the United Kingdom or European Economic Area.

Where this occurs, we ensure appropriate safeguards are in place to protect your information in accordance with applicable data protection laws.

Children and Minors

Our fishing experiences are not intended for children participating without appropriate adult supervision.

We do not knowingly collect personal information from children without appropriate parental or guardian involvement.

If you believe we have collected information relating to a child without appropriate consent, please contact us and we will take appropriate steps.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our services, legal requirements, or business practices.

Any updates will be published on this page with the revised date shown above.

If you have questions about this Privacy Policy, wish to exercise your rights, or wish to make a complaint, please contact us:

Lake Como Fishing
8 Gainsborough Road
Office 9
Bishop’s Stortford
CM23 1BN
United Kingdom

Email: bookings@lakecomofishing.com

If you are unhappy with our response, you have the right to lodge a complaint with the relevant data protection authority.

UK residents may contact the Information Commissioner’s Office (ICO):

https://ico.org.uk/make-a-complaint/